LiSTNR has announced an audio first partnership in Australia with the American NFL team, the Los Angeles Rams, to bring Australian and expat fans live coverage of every play, every touchdown and every moment from the LA Rams' 2023/2024 NFL season.
Under the new partnership, LiSTNR will take a direct feed from the team’s Los Angeles flagship radio station, ESPN LA 710 AM for each LA Rams game, where fans can hear the call of play-by-play from announcer J.B. Long, analyst Maurice Jones-Drew, and sideline reporter D’Marco Farr.
As well as offering live broadcasts of the LA Rams' games, LiSTNR will offer LA Rams fans an extra dose of premium content, by featuring two podcasts produced by the LA Rams including Between the Horns and Rams Revealed, allowing fans to stay up to date with insightful commentary, behind-the-scenes stories, and expert analysis.
Between the Horns is a weekly, in-season podcast, that is the go-to source for Rams fans looking to get the latest news on the team, while Rams Revealed is hosted by ‘voice of the Rams’ and sports broadcaster J.B. Long as he sits down with Rams players each week.
SCA head of sports content, Ewan Giles, said LiSTNR is quickly becoming the home of premium audio sport content in Australia and the LA Rams is an exciting addition in this Australian audio first.
"There are an estimated 1.5 million NFL fans in Australia and the 2023 Super Bowl reached almost 1.7 million Australians, demonstrating that NFL has a growing fan base here," he said.
"Being able to offer our listeners all the live action and two podcasts from the LA Rams is a fantastic coup for not only the local fan base but all sports fans to hear all the excitement that NFL brings."
LA Rams head of international and special projects, Stephanie Cheng, said the team looks forward to reaching Rams fans across Australia for gameday and premium podcast content through the partnership with LiSTNR.
"The LiSTNR platform provides great connection to a sports audience and we are excited to provide listeners and fans with the opportunity to tune into our LA announcers, unique insider insights via our podcasts, and great analysis throughout the season," she said.
The LA Rams, based in Los Angeles, California are a team with a history spanning nearly 90 years. The team has made four Super Bowls appearances, winning two of them, following the 1999 and 2021 seasons.
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