Digital audio destination LiSTNR will be the exclusive sales representative for Amazon company Wondery podcasts in Australia.
LiSTNR will offer advertisers its powerful LiSTNR Voice execution - custom creative using trusted, local voices to seamlessly integrate within the intimate podcast user experience.
In the latest Australian podcast ranker, Wondery podcasts had a monthly audience of 1.618 million, 5.85 million downloads and having 16 podcasts in the top 150.
Wondery was founded in 2016 and is a multi-award winning podcast studio best known for its character-driven stories including Dr Death, The Shrink Next Door, Even the Rich, WeCrashed, and Business Wars, as well as distributing hit podcasts SmartLess, Morbid and My Favorite Murder.
Wondery portfolio spans true crime and investigative journalism, entertainment, business, kids and family, comedy, sports, news, and personal growth.
Several of Wondery’s podcasts have been adapted for scripted television or streaming series including Dr Death, The Shrink Next Door, WeCrashed and Joe vs. Carole.
SCA CEO, Grant Blackley, said: “We are thrilled to be partnering with Wondery in Australia. Wondery’s premium slate of podcasts perfectly complements our original, Australian-made podcasts, and our partnership will include exploring further creative opportunities together for this territory.
“International hits such as Dr Death, The Shrink Next Door and SmartLess will expand and diversify LiSTNR’s library of content to benefit our audiences.”
Wondery head of international, Declan Moore, said: “We’re excited to partner with SCA to represent our portfolio in Australia, offering a full suite of audio ad products to best engage clients with our growing audience.
"We’re also delighted to expand our distribution with the addition of our titles to the LiSTNR service.”
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