Lisa Squillace and Melissa Hey.
GroupM has hired Lisa Squillace to drive the expansion of entertainment capabilities in Australia.
Squillace, most recently national sales director at Network Ten Paramount, will head GroupM’s Motion Entertainment division.
She will be tasked with co-developing, co-producing, distributing premium content and delivering bespoke brand opportunities.
"Entertainment is a proven and successful way for our clients to connect with their consumers," said Squillace.
"We know that entertainment equals engagement, engagement equals attention and attention equals action. I’m thrilled to join GroupM to lead Motion Entertainment and unlock those opportunities for clients, help shape the future entertainment landscape and support local content production."
Melissa Hey, GroupM Australia & New Zealand chief investment officer, said Lisa’s expertise in entertainment and driving innovative partnerships makes her perfectly suited to lead the charge.
"She will work in collaboration with our agencies, as well as producers, networks, and publishers across Australia, to develop mutually beneficial partnerships that deliver premium entertainment experiences, ultimately driving brand growth.”
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