Lisa Messenger has announced she will no longer publish the print edition of the Collective Hub magazine, with its 52nd issue to be its last.
AdNews revealed at the end of 2017 that Messenger was cutting the frequency of Collective Hub from monthly to bi-monthly, but at the time, was confident it would remain publishing throughout 2018.
Dear Start-up Community.
— Lisa Messenger (@LisaMessenger) March 25, 2018
We have big news…#issue52 pic.twitter.com/eNPvbVDSJc
The front page of the final edition announced the move to readers, saying:
“Dear Start-Up Community; our inspiration, our sole reason for being. In life, nothing stays the same and who would want it to? We pivot, we evolve, we grow, we learn. This is truly the magic of entrepreneurship,” a note to subscribers reads.
“You may or may not have spotted the latest cover of our new issue. No image. No colour. Raw, stripped back and bare.
“Instead of a beautiful picture, we printed an open letter to our community revealing HUGE news about Collective Hub’s future.
“Our big reveal? This will be the last issue of Collective Hub."
Messenger will now turn her focus to her website, sharing news and content, such as events, digital masterclasses and books, at LisaMessenger.com.
In a video on the website, Messenger discussed the decision with editor Amy Molloy, saying that financial viability was was an issue for the magazine.
"Perhaps we aren’t creating a product that enough advertisers, partners or sponsors actually want to invest in any more – but it has become increasingly hard to attract that kind of money," she said.
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