Freemium social media reference landing page Linktree has unveiled its first out of home campaign ‘All Together on Linktree’, giving seven rising creators an old-fashioned viral moment on a Times Square billboard.
‘All Together on Linktree’ names the seven creators as the internet’s multi-hyphenate power players of 2024.
The campaign features emerging creators Paige Gallagher, Challan Trishann, Connor Wood, Brian Jordan Alvarez, Kurtis Conner, and Abbie Herbert) on the billboard.
These creators, who aren't yet household names with millions of followers, represent the ethos of the Linktree brand: they have a strong voice, engage their community, and are unapologetically themselves online — putting them at the centre of influence.
Linktree’s VP of Partnerships, Lara Cohen, former Twitter executive, says creators are at the centre of everything Linktree do.
“Creators are changing the way consumers shop, learn and are entertained — each are a small business themselves,” she says.
“We really enjoyed flipping the script and featuring people usually tapped to highlight products themselves.”
Creators like Gallagher, Trishann and Alvarez, are on the cutting edge of culture and relevancy, driving real traffic, engagement and commerce, believes Cohen.
“These emerging creators have found their voice, their audience and are utilising Linktree to take ownership over their audience and direct them to what they care about: their new podcasts or singles, latest videos or brand partnerships, or their own curated storefronts,” she says.
"These creators are the future of entertainment and commerce and Linktree will continue to celebrate and advocate for all our 45M+ Linkers around the world."
The creators have cultivated a loyal and engaged community of fans (not just big numbers) who follow them across platforms, driving culture and real commerce around their work.
Linktree’s billboard campaign comes as the link-in-bio category creator and leader starts the year with 45M Linkers, adding more than 40,000 new users each day, continuing a 35% YoY growth.
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