LinkedIn has rolled out Accelerate, an automated B2B marketing campaign creation experience fuelled by AI.
Accelerate allows marketers to craft end-to-end campaigns with automatic optimisations that target the right B2B audience while offering room for customisation before the campaign launches.
LinkedIn reported that automated placement has already shown a 47% improvement in cost per conversion, and Predictive Audiences have elevated cost per lead by 21%.
While the feature is currently available to a limited number of customers in North America, more marketers in Australia, North America and India will have the option to try Accelerate in the coming weeks before it becomes available globally in 2024.
Matt Tindale, MD of LinkedIn Australia and New Zealand, said Linkedin is incredibly excited about how AI will help its customers unlock new dimensions of their brand’s story and improve their performance, enabling them to focus on higher-value work.
"From our research on the subject, we’ve found that many marketers believe embracing AI empowers them to upskill in their careers," he said.
"At the same time, the technology helps businesses navigate the ever-evolving industry landscape. This is why we’re investing in products such as Accelerate, allowing marketers to be able to set up a campaign on LinkedIn in just five minutes.
"We believe changes such as this will support media and marketing professionals to redefine content creation, fuel creativity, and streamline campaigns.”
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