LinkedIn has launched a global, integrated campaign aimed at breaking biases around career flexibility, a move that follows the company partnering with International Women’s Day back in March.
#Flexiblels, running in five countries including Australia and the UK, will feature inspirational stories from influencers, creators and members of the LinkedIn community
They will discuss what flexibility means to them and how it has supported their careers, while also encouraging open and honest conversations about the pressures professionals face every day.
Nicky Vita, head of planning at creative agency VCCP: “LinkedIn’s global research proves just how important flexibility is to working women, but also how strong the stigma around it is, which can negatively impact women’s careers.
"With the pandemic forcing big changes to where we work, there has never been a more critical time to shine a light on all the forms of flexibility that are crucial to making the world of work fairer for all.
"With this launch, we’re calling on the LinkedIn community to open up about how flexible working improves their lives, from students to mums and dads, to people who have a hustle on the side. #FlexibleIs celebrates true flexibility, in all its forms, for everyone.”
Ngaire Moyes, vice president of communications and brand, international, at LinkedIn: “We are bringing the LinkedIn community together to create a global conversation and raise awareness about why flexibility matters, what it means to people and how it can benefit employers - and in doing so we hope to further normalise flexibility at work."
Research from LinkedIn of nearly 23,000 people across the globe finds that 55% of women say they have either left their job or considered leaving their job due to a lack of flexibility.
“The pandemic brought a revolution in flexible working. And now many professionals, particularly women, rightly don’t want to go back to the way things were as it has improved their lives in untold ways," Moyes said.
LinkedIn is also offering a number of free courses to help support flexibility and inclusivity in the workplace. Negotiating Work Flexibility, Preparing Your Family Leave and Return and Inclusive Female Leadership will all be available without charge May 1 to May 31 via LinkedIn Learning.
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