Nine has promoted Liana Dubois to the newly-created role of chief marketing officer.
Dubois will be responsible for Nine’s total marketing and brand strategy to accelerate audience and revenue growth across its diverse suite of assets, including television, radio, publishing, digital.
“I’m thrilled to be taking on the role of chief marketing officer, to further accelerate our business growth and revolutionise our role in the hearts and minds of consumers," she says.
"Nine’s strategic transformation has been significant, and I'm looking forward to continuing our digital transformation by leading a gifted team of marketers, influencing the cultural significance of Australia’s Media Company".
She joined Nine in 2013 as director of sales, Sydney, and has most recently held the role of director of Powered, Nine’s full-service creative team which crafts content for advertisers across its print, digital, social and TV assets.
Before to joining Nine, Dubois held strategy, sponsorship and sales roles at Network 10, and marketing and promotions at Southern Cross Austereo.
Nine CEO Mike Sneesby said, “Liana is an exceptional media executive who has been pivotal in Nine’s evolution to the media company it is today.
"She is widely respected by her clients, industry peers and colleagues alike, and I couldn’t think of anyone more qualified to lead Nine’s marketing strategy and further accelerate our digital growth”.
Dubois starts in the new role July 11. She will report to Sneesby
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