Let Mindshare's Nimrod show you around CES....

13 January 2015
 

Missed last week's CES in Las Vegas, but want to get a sense of how an "Innovation Messiah" might tackle the sprawling trade show?

Mindshare and creative content agency Don't Panic London have issued a pair of short videos staring journalist, satirist and prankster Nimrod Kamer, who attends the event as a self-proclaimed Innovation Messiah, Episode one is charged with revitalising the fortunes of his employers - a CD-Rom firm which boomed in the early 90s.

By episode two, Nimrod has lost his job, but is quickly re-hired by the North Korean government to lead technological advancement.

According to Mindshare, it "commissioned these films to show that CES is the leading arena of technological innovation, even if among all the astonishing technologies there are some concepts that never see the light of day outside the show."

In no way were the films designed to provoke the North Korean government.

You can watch the amusing videos here:

Episode 1: 

Episode 2:

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus