Celebrities are all the rage at Cannes, but as well as being a big name on the stage, there’s actually a lot marketers and adland can learn from their experiences in music and Hollywood.
Pharrell Williams: Keep your intentions pure
“[People] can hear your intention, and when you do things for money, the kids know and they will turn their backs on you. But when you do things because you care, they stick around - if they agree with what you’re saying. But even if they don’t agree they will still give you respect because you’re doing something real. If you’re not, they’ll call you out in two seconds. Make sure the main ingredient in everything you do, and what you’re trying to get across, make sure that your intentions are pure.”
Marilyn Manson: Stay true to yourself but keep evolving
“I don’t believe that you can ever get lazy about or rest on your laurels about your fan base. A lot of people just try to appeal to their fan base, but I want new fans. I want people who have never heard me before or didn’t like me before to like what I make every time I make music or art. I learned that most from being a painter.”
Kim Kardashian: I can smell a fake
“My Instagram is off limits [to brands and promos]. It’s my personal world. I know a lot of my brands get frustrated that I don’t promote as much as they’d like. I just love posting when something is really authentic. I can smell it a mile away when something isn’t authentic. I’m really choosy. I don’t follow a lot of people and I’ve unfollowed people who have promoted too much. I love interaction on social media. I don’t have a strategy. I don’t have a team doing it … I don’t find that authentic when you’re talking about personal things but having someone do it for you.”
This article first appeared within the Cannes 2015 Special Report in the July 10 issue of AdNews. Subscribe to AdNews in Print, or get it now on iPad.
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