Big four bank ANZ has appointed Publicis' Leo Burnett as its lead creative agency immediately.
The creative agency beat out competitors dentsu, The Monkeys, part of Accenture Song, and BMF in the final shortlist.
Incumbent Special, which had held the account for three years, withdrew from the pitch, insiders told AdNews.
ANZ general manager of marketing Sian Chadwick said the brand is delighted.
"Their proven track record in developing outstanding work and deep understanding of our industry make them an ideal partner make them an ideal partner to help us achieve out growth objectives," Chadwick said.
“Leo Burnett’s exceptional strategic and creative capabilities, as well as their collaborative approach stood out to ANZ through the tender process.
"The agency’s alignment with ANZ’s vision underscores the bank’s commitment to delivering compelling marketing initiatives that resonate with a diverse customer base in an increasingly competitive environment."
Leo Burnett CEO Clare Pickens said it’s a privilege to be selected as ANZ’s creative agency partner, which represents a new chapter for Leo Burnett in Australia.
"This collaboration provides a unique opportunity to leverage our strategic and creative expertise and support ANZ’s brand evolution. We are excited to work closely with ANZ to develop innovative and impactful work," Pickens said.
ANZ thanks The Special Group for their dedication and high-quality work since 2021.
Additionally, ANZ thanks all agencies involved in the tender for their professionalism, engagement, time and effort.
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