Leo Burnett Sydney has resigned the Subaru account after the car brand decided to individually pitch its campaigns among its roster agencies.
A Subaru spokesperson confirmed Leo Burnett had resigned and that the company had moved to a roster arrangement. Subaru would not comment on whether the car brand will look to appoint another creative agency.
The move marks the end of a 26-year relationship between the agency and the car brand and comes after a period of marketing changes for Subaru. In August last year, former Lexus marketer Andrew Caie joined Subaru as general manager of marketing, filling a position vacated by Richard Buitenhek 10 months earlier.
US Sydney was appointed to handle Subaru's retail side of the business at the end of last year. US Sydney executive creative director Josh Moore confirmed to AdNews that the agency will continue to work with Subaru but could not comment on Subaru's arrangement with its agencies.
Sydney-based creative agency Disciple was appointed in December to work on its Forester brand. Aegis-owned digital agency Isobar works with the car brand on digital projects.
Starcom MediaVest handles media buying for Subaru.
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