Leo Burnett has been appointed lead creative agency for Suncorp, across all the insurer’s brands, from the start of 2025.
Publicis Groupe will also be applying its production platform PXP and a range of capabilities to support Suncorp.
This means the end to Suncorp's partnership with WPP across more than 20 years with Ogilvy Melbourne supporting AAMI, GIO, Vero, and more recently included creative production with Hogarth.
“We are extremely proud of our long-standing partnership with Ogilvy Melbourne and the broader WPP team," said Suncorp’s executive general manager, brand and customer experience Mim Haysom.
“Together we have developed iconic cultural moments and many award-winning customer campaigns, and I want to thank all those that have made our success possible over the years.
“Following this change our objective remains to deliver industry-leading brand and creative solutions, across our diverse portfolio, to best serve our customers. We are excited and look forward to working with the Publicis Groupe to deliver on this goal."
Michael Rebelo, CEO, Publicis Groupe ANZ, said the marketing transformation agenda and creative ambition of the Suncorp team is inspiring.
"To be expanding our partnership with the rest of their iconic brands is a huge testament to the Leo Burnett team," he said.
"We look forward to unleashing our production platform PXP and a range of our Publicis Groupe capabilities to support this next phase of their growth."
Clare Pickens, CEO, Leo Burnett Australia, said it is an honour to strengthen the partnership with Suncorp across its portfolio of industry-leading brands.
"Over the past seven years, we have built a strong, collaborative relationship based on a deep understanding of the Suncorp business and a shared commitment to delivering impactful work," said Pickens.
"The expansion of our remit marks an exciting new chapter, as we focus on continuing to elevate their brands and driving meaningful business growth together."
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