Lemma, an independent omnichannel Supply Side Platform (SSP), has appointed Areef Vohra as country head for Australia and New Zealand.
Vohra will be responsible for driving Lemma's business growth in ANZ, leading the company's sales, brand and agency partnerships, as well as developing and executing strategies to expand Lemma’s market share.
Prior to joining Lemma, Vohra served as head of strategic sales and partnerships with MedicalDirector and was previously a commercial director with Veridooh.
Vohra said he was excited to be a part of Lemma's growth journey in ANZ and passionate about the future of programmatic technology across emerging media.
“With the region's dynamic digital OOH landscape and Lemma's cutting-edge technology platform, I am confident that we can achieve new levels of success and establish ourselves as the go-to partner for advertisers and DOOH screens owners in the region," said Vohra.
Puneet Biyani, president of Lemma, said the DOOH platform is confident that Vohra's experience, acumen & expertise will translate to success in his new role.
"His know-how in business development and partnerships, combined with his knowledge of the ANZ region, will be instrumental in driving our growth in this important market," said Biyani.
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