Newly rebranded customer experience (CX) agency, Lavender, has added three new clients to its books: Deakin University, Ardent Leisure and George Weston Foods.
The three technology projects will see Lavender’s consulting and integration divisions define and implement marketing automation systems and digital experiences for its new clients.
Ardent Leisure's appointment of Lavender follows the business' - whose leisure assets include Dreamworld, WhiteWater World and SkyPoint theme parks as well as AMF - naming Match Media as its media agency earlier this year.
Clint Bauer, partner at Lavender, said: “We’re thrilled to be working with clients who have great vision and a desire to put customer experience at the heart of their business. These wins demonstrate how our technology, strategy and data services can help brands deliver customer grounded strategies.”
The agency revealed its new positioning just a month ago, with the underpinning of its new strategy being five pillars of core competencies: consulting, data, creative, technology and delivery.
As a true CX agency, Lavender said it focuses on shaping its clients’ products, services and communications around its customers.
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