AdNews L!VE: Adelaide Amplified returns tomorrow with a lineup of industry leaders tackling the latest developments in the media, marketing and advertising landscape.
In this half-day single stream conference hosted at the Adelaide Festival Centre, AdNews gathers policy leaders, economists, marketers and agency heads to discuss the biggest opportunities, challenges and forces of change ahead.
Register to attend here – there’s still time!
1:00pm Registration
1:35pm Presentation - Economic Outlook: Opportunities and challenges for adland
Bendigo and Adelaide Bank chief economist David Robertson
Australian households have experienced an unprecedented decline in their purchasing power over the past year as rising interest rates, inflation and cost of living pressures impact consumer wallets. While South Australia’s economy has remained resilient compared to other states and territories, how will the local and national climate shift in the year ahead? Leading economist David Robertson offers a detailed economic outlook, equipping advertising professionals with insights to inform their media, marketing and creative strategies.
2:00pm Presentation - AI Applied: The reality of artificial intelligence in adland
Howatson+Company CEO Chris Howatson and Howatson+Company chief data and technology officer Hoang K. Nguyen.
In an increasingly competitive agency landscape, artificial intelligence has emerged as the latest USP. But what’s the bridge between fact and fiction? This session will cut through the noise with a deeper understanding of how AI is currently shaping the advertising industry and explore real-world examples of AI implementation. Delegates will be equipped with the knowledge to navigate the changing playing field ahead.
2:25pm Panel - Cookies re-crumbled: Navigating the next chapter of change
Starcom CEO Nick Keenan, Weber Barbeques director of marketing and eCommerce ANZ Nicole Parker, Foxtel Media sales director Katherine Frost and Quantcast sales director Vic & SA Darren Morton. Moderated by senior ad tech leader Amelia Ward.
The advertising landscape has been undergoing a seismic shift with the phase-out of third-party cookies and changing privacy regulations in recent years. Google’s decision to terminate third-party cookies in the second half of 2024 has reignited conversations around alternative identifiers and the importance of first-party data. Moderated by Index Exchange, Head of Buyer Development, Amelia Ward this expert panel will unpack the current state of play across brands, agencies, publishers and tech companies.
2:55pm Afternoon Tea
3:25pm Presentation - Crafting Brand SA: Unlocking South Australia’s tourism treasure chest
SATC CEO Emma Terry
After driving Tourism Tasmania’s industry-leading ‘Come Down For Air’ platform, Emma Terry is now one year into crafting brand South Australia. With the South Australian Tourism Commission committed to growing the visitor economy to $12.8 billion by 2030, this inspiring presentation will unlock the vision for building the state’s brand assets. Using commercial creativity as a strategic weapon, Emma Terry will reveal a range of strategies to help the state’s tourism industry reach its full potential.
3:50pm Presentation - Case Study: Inside the challenger brand’s playbook
On The Run (OTR) Chief Marketing Officer Dewald du Plooy
A stalwart in the local market, OTR has redefined the convenience and petrol retailing landscape in South Australia. Positioned in a fiercely competitive category with established national and international contenders, OTR has emerged as a successful challenger brand by disrupting traditional norms with innovative and catchy marketing strategies. In this presentation, CMO Dewald du Plooy shares a page from his marketing rulebook, unpacking the brand’s hilarious and Effie Award-winning ‘Go a Moe’s’ platform.
4:25pm Panel - Adelaide Advantage: Driving South Australia's Advertising Future
South Australia Premier Peter Malinauskas, Wavemaker CEO Peter Vogel, OMD Australia co-CEO Sian Whitnall, and Dentsu Media CEO Danny Bass. Presented by Nine Presenter Alice Monfries and moderated by Nine Chief Sales Officer Michael Stephenson.
The advertising industry and government are major stakeholders in driving economic growth and competitiveness. Headlined by South Australian Premier Peter Malinauskas, this panel will delve into strategies for building and expanding the state’s advertising sector and explore new avenues for developing skills and opportunities in the market. Featuring a cross-section of state and national leaders, the session will tackle the industry’s biggest questions under a collaborative government and advertising lens.
5:00pm Networking Drinks
#L!VE Adelaide is powered by co-curators AADC, AMC. Supporting partners NINE, Quantcast and Foxtel Media. And associate partners TorchMedia.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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