LagardèreAWPL and adm Group enter into DOOH partnership  

admGroup, a global marketing execution partner, is excited to announce a digital out of home (DOOH) partnernership with LagardèreAWPL to enhance customer experience across travel essentials stores and Duty-Free stores in the ANZ region. adm Group will design, manufacture, and maintain digital screens across the estate whilst working with brand partners to drive content sales. 

The screens will be positioned on counter at the point of purchase, supporting brands in store with influencing the final mile and decision-making process on what product to buy.  

The program will go live in 20 stores across the Pacific with a view to roll out nationally. Lagardere have an average of 30 stores per airport that they operate in, as well as 180 stores across the Pacific. 

In the APAC region, 1 billion customers pass through Lagardère travel stores annually and 500 million people make purchases every year, with the travel company having access to 10,000,000 passengers per week in APAC alone. 

Research shows that shopping is a key activity for travellers when at the airport – 50% of people travelling through airports make a purchase, 58% of people in an airport enter a travel retail store and 70% of all customers who enter a travel retail store make a purchase.  

Josh Thompson, partnership director, marketing and merchandising at LagardereAWPL, said, "With airport travel returning to pre-pandemic levels, there has been a surge in shopping activity, with just under three million transactions per month recorded in February alone, and the numbers continue to climb. However, there is a missed opportunity to engage customers and drive sales at the checkout counter. This is a unique location where brands and consumers collide, presenting an exclusive opportunity for businesses to showcase their products and influence consumer purchasing behaviour in-store." 

"By leveraging digital screens, brands can effectively reach consumers at crucial touchpoints during their shopping journey, ultimately influencing their purchasing decisions and enhancing the overall shopping experience. We are excited to collaborate with adm to help boost the performance of our clients’ brands in the LTR stores across duty-free and fashion, travel essentials, and food service divisions," says Thompson. 

Richard Murray (pictured right), adm Group’s head of growth for APAC, said that adm will manage the program from start to finish, working direct with our clients and supported by our ad platform partner Vistar Media. 

"Too many brands are missing out on counter and not driving cross-border spend effectively. We are now giving brands the opportunity to own the point of purchase and will provide our clients the ability to track the ‘effectiveness’ of their campaigns pre, during and post campaign. 

“This is what everyone in the industry is trying to achieve. Now we can finally deliver this and with a channel that is hard to ignore.” 

“We chose Vistar as they offer a complete end-to-end programmatic ecosystem, and they have a full tech stack for media owners with the ability to seamlessly intergrate into our propritary technology platform. They deal with the who’s who of media owners and they have the single largest source of digital OOH globally,” said Murray. 

“Vistar Media is proud to offer the largest source of digital demand from the world’s top programmatic buyers, as well as a full suite of solutions for media owners to optimise and manage their own network infrastructure,” said Ben Baker, Managing Director, APAC at Vistar Media. “We’re excited to welcome adm Group as a full stack partner incorporating cms, ad serving, and SSP across ANZ and look forward to helping power their DOOH network across LagardèreAWPL’s travel stores.” 

To discover how top-tier brands are leveraging this cutting-edge media channel to expand their reach and drive more sales by connecting with consumers at the point of purchase, contact Richard Murray at the adm Group.  

For media inquiries, contact: 

Hina Wainwright 
Chief Marketing Officer 
E hina.wainwright@admgroup.com 

About adm Group 
adm Group is a global marketing execution partner to the world's leading brands. We are process experts who consult, reengineer, and execute global supply chain solutions that focus on delivering efficiencies, effectiveness, and sustainability across the marketing supply chain. We have a global footprint with 46 offices in 33 countries, allowing us to deliver local activation of global strategies for brands across the world. 

For more information, please visit https://www.admgroup.com/