LADbible Australia has become an official sponsor of the Parramatta Eels NRLW team.
The partnership, which runs to the end of April 2023, is the first sporting sponsorship for LADbible within the Australian market.
The deal will include content integration via LADbible Australia’s sport publication SPORTbible Australia, as well as SPORTbible Australia jersey branding for the Parramatta Eels NRLW kit and integration across digital and social content.
The partnership will also utilise LADbible's local and global reach to promote the stories of the Parramatta Eels NRLW team.
“We’re excited to help connect more Australian sports fans with the Parramatta Eels NRLW team, Women’s Rugby League and women’s sports and athletes more broadly through a mixture of content, storytelling and brand building,” says Joseph Summer, general manager at LADbible Australia.
“We’re proud to be sponsoring a team that is laser-focused on change, growth and people both on and off the field.
“The promotion and development of female elite sports within Australia is an important strategic direction for SPORTbible Australia over the next two years, and this ground-breaking partnership is the first important piece of that puzzle.”
LADbible Australia will have access to the team, as well as to Parramatta Eels NRLW’s official IP, allowing LADbible to embed itself within the Parramatta Eels’ inaugural NRLW competition.
“We are thrilled to have a globally renowned platform in SPORTbible Australia partner with our NRLW program,” says Jim Sarantinos, Parramatta Eels CEO.
“SPORTbible Australia’s vision for enhancing the profile of our NRLW team shows their commitment to growing the women’s game which will inspire young female athletes to pursue their dreams.”
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