Australian billionaire and media executive Lachlan Murdoch wants the multi national tech platforms brought under control.
In conversation with WPP's global chief executive, Mark Read, at the Cannes Lions festival, the News Corp co-chair pointed out the threat of plagiarism to journalism.
“So many online news sites and purported online newspapers copy other people’s work and the search algorithms can, and really should, take that into consideration,” he says.
Of the big tech companies, such as Google, Murdoch talked of their impact on journalism.
“They’ve taken our content, they’ve targeted our audience, they have then targeted our advertisers to monetise that audience,” he says.
“What it has led to, and certainly in the United States, is bipartisan focus on either how to regulate or do more dramatic steps to pull some of these technology platforms back.”
The US Justice Department is reportedly planning an antitrust investigation into Google, and it has been fined several times by the European Union for abusing its online advertising market dominance.
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