Australian Labor Party has selected GroupM’s Mindshare and Sparro by Brainlabs to handle media planning and buying for Anthony Albanese's Government.
Mindshare is the lead media buyer and will handle all offline media, while Sparro has been brought in as a digital media specialist, ALP confirmed to AdNews.
The 2025 Australian federal election will be held on or before May 17.
Both agencies have worked with the political party previously.
Both agencies declined to comment.
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