Kylie Pascoe has been named general manager at Hearts & Science Melbourne.
She is returning to Melbourne from Sydney where she wason secondment as NSW Govt transition Lead at Omnicom Media Group.
“I am excited to join Hearts & Science," she says.
"We have so much to offer in Melbourne and I am determined to bring that to the fore to grow the agency. It’s a big, exciting challenge and I will be pushing hard with the national leadership team of Jane Stanley, Luke Hutchinson, and Darren Stein, to make sure we nail it.”
Pascoe will report into Luke Hutchinson, chief operating officer AU.
“Our name is more than just a label; it drives everything we do," says Hutchinson.
"It’s a balance between Heart (emotionally connecting with customers) and Science (creatively using the power of data and technology).
"When we met Kylie, we instantly connected on this vision and the need to challenge some of the old media practices that don’t deliver to this. Kylie is a force to be reckoned with and has an incredible reputation in the Melbourne market. Speaking on behalf of the collective team, we can’t wait to get started on the road ahead.”
Jane Stanley, CEO ANZ, says the agency's ambition is to challenge, collaborate and push the boundaries of media to create connections that matter for brands to grow.
"Kylie adds further serious firepower to our mission ahead working with our amazing Melbourne team," says Stanley.
Stanley also recognised the contribution of current MD Richard Smith.
“Richard has been a fundamental part of the Melbourne team for many years," she says. "We respect and admire his decision to make a lifestyle change for his family, but we will miss him being part of this exciting new chapter.”
Kylie Pascoe joins Hearts & Science on April 17.
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