Tourism NT has retained independent agency kwpx as its creative agency for strategic projects, following an intensive two-stage pitch that attracted national interest.
The win comes after four years of partnership which saw Tourism NT's tourism film ‘Seek Different’ feature as part of the world’s best tourism film festivals, the CIFFT festival circuit.
Kwpx CEO David O’Loughlin said: “We love the NT. We’re thrilled to continue to grow our presence in Northern Australia and to keep working with one of Australia’s most iconic tourism brands.
"As we move to a more normalised tourism landscape, we’ll work even harder to grow visitation by building deeper customer connections to this amazing place.”
Kwpx integrated team lead Tristan Glover said: “This relationship and the work we have done over the last few years, with the team at Tourism NT, is something we are very proud of.
"We can’t wait to continue this work and keep building our differentiation in market.”
Tourism NT acting executive director marketing, Monika Tonkin is excited for the opportunities this ongoing partnership can achieve.
“The NT has enjoyed a successful 2022 with strong domestic holiday visitation, we look forward to continuing our partnership with kwpx to keep growing the value of the holiday market in the NT," Tonkin said.
"With the 2023 tourism marketing space shaping up to be fiercely competitive, we can’t outspend our competitors but with strong partnerships we can certainly try to outsmart them’
Kwpx executive creative director Corey Swaffer said: “Great work happens because of great partnerships. And we are over the moon to be extending this great partnership.”
Kwpx has also been appointed to the panel of agencies for directed projects.
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