Fast-moving consumer goods giant Kraft Heinz has shortlisted four agencies to pitch for its global media account, estimated to be worth $US600 million ($AU868 million).
Publicis Groupe's Starcom, the incumbent, has been shortlisted alongside Dentsu Aegis Network’s Carat, Omnicom Media Group’s PHD and WPP’s MediaCom.
The company reportedly went to pitch in March, despite coronavirus restrictions, as its contract with Starcom is set expire this year.
Following its merger, Kraft Heinz consolidated its global media account in 2015 with Starcom.
Locally, Kraft Heinz has recently appointed 72andSunny as creative partner on flagship brand Golden Circle.
The creative account for Golden Circle was previously held by Cummins&Partners which won it in 2017 alongside other brands in the FMCG giant's portfolio.
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