72andSunny Sydney has been named creative partner on Kraft Heinz’s flagship brand Golden Circle following a competitive pitch.
The creative account for Golden Circle was previously held by Cummins&Partners who won it in 2017.
72andSunny will work across a number of projects for Golden Circle this year, as Kraft Heinz launches a marketing campaign for the iconic brand.
“We are excited to join forces with the 72andSunny team to embark on a new journey of creativity and infuse fresh energy to build the future of Golden Circle,” says Sachin Rajpal, head of marketing - beverages, Kraft Heinz.
72andSunny APAC CEO and partner Chris Kay says the agency is excited to help creatively grow a well-loved brand.
“We’ve found ambitious and modern partners in the Golden Circle team and have hit the ground running with some fun stuff in the pipeline," Kay says.
The appointment follows a number of recent partnerships for 72andSunny including Chubb Insurance and Tooheys Extra Dry, with the latest work for Infigen, Little Creatures and Byron Bay Brewery launching in the past few weeks.
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