KPMG Creates, the creative agency within the consultancy, has collaborated with superannuation fund Rest to refresh its visual brand identity.
The standout feature of the logo, a 'heart' symbol, reflects Rest’s commitment to putting members at the heart of everything they do, while the team’s choice of green as the signature colour gives Rest a fresh, distinctive edge.
Rest's chief member officer, Deborah Potts, said the refreshed brand is more than a facelift - it's a statement of purpose.
“The refreshed visual brand not only helps communicate our purpose but helps Rest deliver it,” she said.
“The goal is to make it easy for our members to build a relationship with their super. We believe helping members become more engaged in their super will help them build financial confidence today and be better prepared for the future.”
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