Brand and digital studio Koto has appointed Melissa Baillache as executive creative director for its Sydney studio, one month following its official launch in the APAC region.
Baillache, formerly ECD at For The People, reunites with Damian Borchok, with whom she had a successful eight-year collaboration.
In her new role, Baillache will spearhead Koto APAC's creative efforts, working closely with Damian Borchok, Koto APAC managing director, and Gerald Torto, senior strategy director, as integral members of the studio's senior leadership team.
Their primary objective is to expand Koto's presence in key regional markets, including Australia, India, Singapore, and South Korea.
With more than 15 years of experience spanning branding, digital, and advertising, Baillache brings a focus on turning challenges into transformative solutions that prioritize human experiences.
Baillache's diverse portfolio includes collaborations with a wide range of domestic and international clients, such as Culture Amp, Macau Grand Prix Museum, NSW Government and Women's and Girls' Emergency Centre.
Her work encompasses the creation of new brands, the design of immersive physical experiences, and the reimagining of products. Notable recent clients include Netflix, Tech Central, Sydney Film Festival, Blue Mountains Council, and The U Group.
Baillache said Koto is that rare type of business that chooses to lean all the way in to an optimistic and creative culture to create brands that better serve both clients and the people they exist for.
"The opportunity to build on their already impressive track record with a distinctive APAC flavour is a very compelling one if you ask me," she said.
"One impossible to say no to. I couldn’t be more excited to join Koto in this new chapter, partnering with the brilliant leadership team of Damian and G."
Borchok said it’s great to be working with Baillache again.
"We both see so much potential to build on Koto’s reputation for collaborating with startups and scaleups looking for breakthrough success," he said.
"APAC is home to some of the most dynamic economies in the world. We’re keen to be part of making it equally one of the most dynamic regions for brands.”
Founded in 2015 by Caroline Matthews (COO), James Greenfield (CEO), and Jowey Roden (CCO), Koto has enjoyed an impressive trajectory, growing from a 3-person brand studio to a powerhouse with a global team of more than 100.
The studio's momentum has grown steadily, recently delivering projects for brands such as Amazon Music, Discord, Glassdoor, Netflix, and Whatsapp.
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