Isobar Group has unveiled a major focus on brand commerce as it promotes Konrad Spilva from within to spearhead the charge as its CEO of Australian and New Zealand operations.
The Dentsu-Aegis digital agency announced the news today, saying the promotion was reward for years of service with the outfit in one form or another, having been with Isobar Group since it merged with Visual Jazz in 2012.
Since that time, the Australian and New Zealand operation has grown to employ more than 270 employees.
Spilva is not merely being promoted from managing director for loyalty's sake, however, but to head up a new focus in brand commerce, an area of interest for Isobar globally.
“At Isobar we know that the future of commerce is brand commerce, which means it’s pivotal to our business to ensure that every engagement with a customer across all touch points, also provides an opportunity to transact,” Isobar's global CEO, Jean Lin, said.
“Assisting our clients in navigating the brand commerce era is a significant focus for Isobar globally and a key priority for Konrad as he drives and develops Isobar locally, while also opening up international opportunities.”
Under Spilva's watch, Isobar was named Digital Agency of the Year at the AdNews Agency of the Year Awards in 2012 and 2013, with Isobar also named in the BRW top 50 most innovative companies list last year.
The appointment comes on the back of Dentsu acquiring digital creative agencies Soap and game studio SMG.
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