Customer engagement platform Komo Technologies has made its first move into the influencer space through a partnership with celebrity matching marketplace Pickstar.
The partnership gives brands control to generate interactive brand activations using talent.
The Komo platform allows influencers to go direct to market to connect with fans in new ways while collecting first and zero-party data.
Fans gain more opportunities to engage with their favourite talent through gamified and interactive content, and participate in competitions for prizes and offers from brand partners, all personalised to their interests and passions. Influencers can create loyal superfans, driving greater engagement across their owned assets, building their own fan database with owned data, and driving increased sponsorship dollars through brand partnerships.
Brands can create direct and real connections between influencer talent and fans, powered by gamified, interactive and value adding content that drives data and direct sales opportunities. They can use Komo’s features including an inbuilt ROI calculator to analyse and report on everything from data capture, market research, time spent engaging with the brand and virality.
The partnership’s first campaign featuring AFL Hall of Fame champion and Pickstar co-founder Matthew Pavlich recorded more than 140,000 total engagements in just 10 days.
Komo CEO and co-founder Joel Steel said the Komo platform changes the landscape between talent/influencer marketing and brands and the power of the Pickstar and Komo partnership makes it easy to facilitate for all parties.
"Komo tech makes it easy to create compelling and value adding content, something that is now increasingly sought after by innovative marketers which is being driven by consumers needing and wanting more from brands," ssaid Steel.
"Within minutes a brand can collect first-party data, enrich that with zero-party data, create record breaking engagement and brand recall rates and drive sales via the Komo Digital Coupons. Plus Komo now makes it easy to retain and grow that engagement over time via in-built fan badges and loyalty functionality.
"We are truly excited to be working with Pickstar to amplify the way brands can connect, engage and non-intrusively commercialise consumers through talent.”
Pickstar Loren Renton, Vice President of Partnerships, said the partnership between the two companies gives brands the chance to take their digital talent collaborations to a whole new level.
"We’ve already seen social fans of our talent fully engage and organically share the games, all the while showing a willingness to opt-in with their rich, first-party data," said Renton.
"Capturing consumer data such as emails, phone numbers, social handles and more from macro-influencer social media posts is now possible - it’s the Holy Grail for any savvy marketer. I was blown away at the engagement levels.”
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