Sport experience company KOJO has partnered with the National Basketball League (NBL) to develop and deliver a brand platform and marketing campaign for the 2023-24 season following a competitive tender.
KOJO will develop a multi-platform brand strategy launching in September 2023, with the goal to support the NBL’s trajectory to be the leading sport in Australia for summer.
Ben Jenkins, NBL general manager of marketing, said it’s an exciting prospect to be working with KOJO who are experts in creative strategies that grow brand reach and provide maximum fan engagement.
"The NBL has experienced incredible year on year growth across all key metrics and we are now in a position to elevate this even further for our fans by creating unrivalled experiences at every touchpoint," Jenkins said.
Basketball has seen significant growth in Australia in recent years, attracting over 1 million attendees across the 22-23 season, a +55% uplift compared to the season prior, and is the second most popular sport to play after soccer.
Currently, outside of the National Basketball Association (NBA), the NBL is considered the best basketball league globally, and by partnering with a creative agency, it will continue to elevate its profile among new and existing audiences.
Chantella Perera, KOJO Sport general manager and a four-time WNBL champion, said the agency is thrilled to be working with the NBL to increase its presence and profile among Australians in new and exciting ways.
"Utilising our unrivalled FanX model, our team are experts in engaging fans at every point of the fan journey and driving real commercial outcomes,” Perera said.
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