Kmart is reviewing its $28-million creative account, which has been held by SapientNitro for the past six years, after it made changes to management.
Kmart has invited a select group of agencies, including SapientNitro, to present their creative credentials to the retailer.
The company expects to make a decision before the end of February.
The media account, handled by UM, is unaffected.
The review comes amid big changes in Kmart's management ranks, which saw parent company Wesfarmers appoint former head of McDonald's in China and Australia, Guy Russo, as chief executive in September 2008 to revitalise the group’s Australian operation.
Significant changes have also been made to the marketing team over the last 18 months, with divisional merchandise manager Paul Church promoted to general manager of marketing after the sudden resignation of Sarah Baxter.
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