Travel experiences booking platform Klook has announced the launch of its new agency village which sees four agencies join forces with the brand.
The agencies: Hatched media agency, The Attention Seeker social agency, creative agency Paper Moose an PR agency The Lucid Agency.
“After many months of planning, discussions, and onboarding, we’re excited to bring our newly minted agency village together as we continue to scale our brand-building efforts in ANZ," said Klook’s senior marketing manager, ANZ, Mia Bacarro.
“During our selection process, we explored agencies that demonstrated creative thinking, an ability to understand our target audience and truly collaborative, like-minded people.
"We believe we’ve assembled nimble, dynamic and talented teams who mirror our love for travel and passion for growth.”
Danni Dimitri, managing partner and head of strategy at Hatched, said it was clear Klook was the kind of brand Hatched wanted to partner with.
"Great people, a dynamic business and a genuine focus on the customer experience," said Dimitri.
"This is evidenced by their Klook Kreator program - connecting people to travel experiences in ways that feel accessible and celebrate what’s really possible when you travel.
“We are thrilled to be part of the indie agency collective Klook has selected. The integrated planning we’ve spent the last few months collaborating on is about to shake up the market in all the right ways.”
Nick Hunter, founder and CEO of Paper Moose, said he's thrilled to be part of Klook's agency village, collaborating with a dynamic group of independent agencies to drive results.
"This first campaign sets the scene for building awareness across Australia & New Zealand with the launch of a new brand platform," he said.
"We love working with challenger brands and like-minded agency partners and are looking forward to what is to come.”
Klook’s Agency Village has already started work on a global brand campaign that will launch in the coming months.
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