Global buy now, pay later provider Klarna has appointed marketing executive Katrina Ang to spearhead the company's marketing and brand in Australia and New Zealand.
Ang, who has more than 15 years of experience, will be responsible for building on the global success of the brand.
She will be responsible for creating engaging brand activations that "delight" Australian and New Zealand consumers and partners, in line with Klarna's promise to elevate the entire shopping experience.
She joins Klarna from buy now, pay later competitor Zip Co and has previously worked for Scentre Group and Westfield.
“Klarna has made a name for itself as the world's most popular shopping service with celebrities like Celeste Barber, Snoop Dogg and more recently A$AP Rocky establishing a global brand that’s redening the very way people shop," Ang says.
"I’m very impressed with the tremendous growth Klarna has shown in the short period of time since its launch in Australia and the unmatched focus on what consumers need. I’m incredibly excited to be joining such a disruptive, consumer centric and high-growth company. I look forward to helping build on the company’s fantastic growth and forward momentum.”
Ang's appointment comes at a time of signicant momentum for Klarna globally and in Australia where, since launch in 2020, nearly a million people have used the Klarna Shopping app, an unique end-to-end shopping platform that enables consumers to shop at any online store as well as in-store at leading retail brands.
“Australia is a key market for Klarna and we are seeing signicant traction, nearing a million users who are turning to Klarna to provide exible and interest-free payment options and a seamless and convenient shopping experience,” Klarna chief expansion officer Camilla Giesecke says.
"This accelerated growth reects the evolving needs of the Australian consumer. Bringing yet more great talent onboard means accelerating our efforts in providing Australians the best shopping experience."
Globally, Klarna is present in 17 markets with over 90 millions users and partnerships with more than 250,000 merchants, including retail giants Macy’s, Sephora, The North Face, H&M, IKEA and Nike.
The brand made its Super Bowl debut in February 2021 with a campaign promoting diversity and, earlier this year, partnered with musician and style icon A$AP Rocky for a global campaign aimed at inspiring consumers to rediscover their sense of style.
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