Kitchen Warehouse has launched an out-of-home campaign for Black Friday.
The campaign is supported by a host of digital and social assets profiling Kitchen Warehouse’s best deals throughout the sale period.
Kitchen Warehouse chief customer officer, Simon Lamplough, saidwith every other retailer clamouring for attention, the brand needed some creative thinking to get on people's radars.
"Outdoor media has always been a great vehicle for awareness, but we loved the idea of playing with the medium (and in some instances breaking it) to showcase product and price in a playful way," he said.
Special Australia group CD Nils Eberhardt said Kitchen Warehouse has incredible Black Friday deals, so they needed equally bold ads to cut through the Black Friday clutter and appeal to cooking enthusiasts.
"So we cut through their billboards. And blended them. And salad spun them, because if 50% off pasta makers doesn’t get your attention, turning a giant billboard into pappardelle sure will," said Eberhardt.
Credits:
Special
CCO: Tom Martin, Julian Schreiber
Group Creative Director: Simon Gibson, Nils Eberhardt
Creative: Matthew Aitken, Mark Schöller
Head of Design: Adam Shear
Managing Director: Tori Lopez
Team Lead: Chris Braks, Lynne Carter
Senior Producer: Di Williams
Finished Artist: John Rivera
Kitchen Warehouse
Chief Customer Officer: Simon Lamplough
Head of CRM & Loyalty: Justine Murphy
Performance & SEO Marketing Manager: David O’Donnell
Marketing Assistant: Emma Foreman
Social Media Manager: Kate Cantwell
Production Manager & Stylist: Jo-Anne Pabst
Revolution360
Managing Director: Josh Fitzgerald
Creative Solutions Executive: Joshua Bendall
Senior Account Manager: Sylvan Spatarel
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