The iconic Kings Cross Coca-Cola sign is being reborn. It has had its lights turned off for much needed maintenance and repair after 40 years.
The sign has been lighting the intersection of Darlinghurst road and William Street since 1974. It’s a Sydney icon and meeting spot. "Recently structural engineers have highlighted that substantial maintenance needs to be carried out, the first stage is to fully scope the extent of the maintenance required and collaborate with the council on the form the restoration will take," said Leo Roberts, group marketing manager of integrated marketing communications in a statement.
The sign is made up of more than 800 fluorescent lamps and stretches 41 metres across. The last time the sign went under major maintenance was in 1990 when the entire sign was rewired with the old breaker system replaced by a computer.
When first created, the sign featured the weather alongside other Coca-Cola ad panels. Since then the sign has been joined by a large digital billboard on its left hand side that features the latest Coca-Cola ads and last year offered King Cross patrons the opportunity to text their name to a 1300 number to have it featured on the screen as part of the “Share a Coke” campaign.
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