Charlie Ransom
IPG agency Kinesso has appointed Charlie Ransom to the newly created role of national trading and operations lead, search.
Bringing more than six years of search engine marketing, Ransom was previously with at Kinesso as paid search account director in the UK.
Ransom will lead the development and delivery of search nationally.
Kinesso GM, trading and global capabilities centre, Kim Kho said as social search continues to gain prominence, Ransom will focus on addressing the shift in user engagement.
“Charlie’s innate ability to simplify the complex and be able to tell stories from the numbers, brings a unique skill set and specialisation to the agency which will clearly benefit our clients," Kho said.
“As AI technology advances, Charlie is dedicated to identifying the most effective AI capabilities that support both agency and client needs, ensuring an optimal balance between innovation and practical application.
“More than anything Charlie is just a great guy to have around, and his banter and sense of humour brings a sense of fun to the team every day. We welcome him on board.”
Ransom said joining KINESSO’s Australian team is a dream come true.
"I am excited to lead the charge and ensure specialisation within each of KINESSO’s biddable channels and across the wider Mediabrands family," Ransom said.
“One of my immediate tasks is to foster synergy between paid and organic search and identify key areas to prioritise media spend and on-site optimisation, to enhance overall search coverage and efficiency. I can’t wait to get started.”
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