QMS has appointed Michael Whiteside as national sales director of advanced trading, effective October 7.
Based in Melbourne and reporting to QMS chief revenue officer, Alex Kerley, Whiteside will be responsible for leading QMS' programmatic offering across Australia, delivering on agencies and clients’ requirements for integrated solutions across all the major demand side platforms and data providers.
Whiteside joins QMS from Kinesso (part of IPG), where he was chief media activations officer leading teams across digital, tech and data services. Before his role at Kinesso, he held senior positions at RadiumOne, Amobee/Adconion and Yahoo focused on scaling digital business and developing integrated teams.
Kerley said Whiteside is one of the best in the business and a proven business leader, experienced in developing high-functioning teams and sustained outcomes for clients.
"With almost two decades of publisher, adtech and agency experience, he has a proven track record of helping businesses and brands grow," he said.
Whiteside said from a holistic agency perspective, it's clear to see the impact digital out-of-home (DOOH) has on media outcomes, making the decision to help shape the out-of-home evolution at QMS an obvious choice.
“In an increasingly converged trading world, DOOH provides the opportunity to connect brand establishment strategies all the way through to performance tactics," he said.
"With the advancements to trading capabilities that programmatic allows, QMS will offer further optionality for brands to unlock out of the ordinary results across a distinctive asset portfolio.
“I can't wait to support the new QMS sales function together with Tim and Alex and alongside David Pullinger, Olivia Gotch and Sean Rigby, and help push the boundaries while adding versatility to DOOH trading.”
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