Kimberly-Clark
Consumer goods giant Kimberly-Clark split its creative and media agencies of record, following a global RFP process.
For creative duties, IPG will take on feminine care and family care brands, and WPP will take on baby and child care and adult care brands.
For media duties, Publicis will continue as the partner for the brands U.S. business and have picked up Canada to provide holistic work for North America media.
Omnicom Group (OMG) consolidates media responsibilities for all markets outside of North America (excluding South Korea).
"We are excited and eager to get to work with our partners ahead," a Kimberly-Clark spokesperson told AdNews.
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