Kim Loasby, SCA's digital ad product and strategy director, has been named the head of digital ad product and operations, moving into the role in July and reporting to SCA chief commercial officer Seb Rennie.
She will oversee the creation and development of all digital advertising products across the LiSTNR platform.
Loasby joined SCA almost 15 years ago and during that time has worked as Integrated Project Manager, Creative Solutions manager, and campaign ideas manager for digital and design.
Loasby said it’s such an exciting time for SCA and LiSTNR as digital audio grows rapidly, with consumers leaning into audio streaming and podcasting at an ever-increasing rate.
"We have the ability to offer advertisers countless creative solutions using clever tech and robust strategy to reach consumers wherever they are," said Loasby.
"I’m looking forward to continuing to work closely with our commercial team to deliver strong results for our clients."
Loasby replaces Jonathan Mandel who leaves SCA at the end of June.
“In his 10-plus years at SCA, Jono has had a huge impact on our digital product, the digital audio industry, and a countless number of our people," said Rennie.
"He is a leading expert in audio ad tech, establishing our partnership with SoundCloud, and developing and recruiting many of the team members that are within our thriving digital sales team. We wish Jono all the best for his next move."
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