Media Republic has appointed Kelly McIlwraith to the newly created role of chief strategy officer.
Kelly has more than 25 years of experience in the media industry, having worked both overseas and locally, most recently as the global marketing and strategy director for the Global Traffic Network.
“This is a great opportunity to be working with (founder) Steve Fagan and the team," says McIlwraith.
"I was really drawn to the role given Media Republic’s reputation for innovation and exemplary track record for driving excellent results."
Fagan says McIlwraith will help boost momentum with clients, including John Frieda, Pepperstone and Gallagher Insurance.
“Kelly brings a diverse set of qualities to this position,” Fagan says.
“With her extensive background in both agency and sales environments, she possesses essential skills that really set her apart. We are also pleased to be able to tap into her knowledge in the neuromarketing space which adds another level to her skillset.”
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