Vinnies x Keep Left
Keep Left has been appointed by St Vincent de Paul Society Victoria (SVDPV) to oversee public relations and social media, following a competitive tender.
Keep Left will develop and deliver an integrated PR and social media strategy as part of an always-on program, including design and asset creation and social training for staff.
SVDPV, affectionately known as Vinnies Victoria, has a network of more than 100 Vinnies Shops across the state, popular for fashion finds, unique homewares and bargains that contribute to a good cause.
Vinnies Victoria EGM for brand and commercial Charlie Spendlove said thrifting is the new sustainable dopamine hit for style hunters everywhere.
"Once a niche trend, pre-loved fashion has gone mainstream as we saw at this year’s Brownlow when Dee Salmin turned her year 12 formal dress into a skirt," Spendlove said.
"Keep Left’s experience delivering engaging integrated strategies that build on cultural moments made this an easy decision. I’m confident this partnership will take our retail offering to the next level.”
Keep Left client partner Tiffany Simon will lead the account.
“It’s an exciting opportunity to leverage the power of an integrated owned and earned approach while tapping into a growing trend linked to the important conversation about values-aligned shopping and sustainability," Simon said.
A recent study by Charitable Reuse Australia found that organisations like Vinnies contribute to the prevention of 321,000 tonnes of CO2 emissions into the atmosphere each year.
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