Environmental market investor and project developer GreenCollar has appointed Keep Left its marketing agency following a competitive pitch.
The appointment will see Keep Left provide integrated marketing communications services to GreenCollar including brand strategy development, creative, content marketing, content production and public relations.
GreenCollar is Australia’s largest carbon project developer and is pioneering the development of environmental markets in water, biodiversity and plastics to drive long-term private sector investment.
Keep Left’s first campaign for GreenCollar this month focused on announcing its water quality credits scheme called Reef Credits, and HSBC Australia and the Queensland Government as the first major investors.
Reef Credits improve the quality of water flowing into the Great Barrier Reef.
The appointment adds to Keep Left’s growing portfolio of environmental and sustainability clients including Greening Australia and The Eden Project.
Last month Keep Left appointed Blair Kimber, previously at Leo Burnett Melbourne, as creative director.
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