Kayo Sports
Foxtel owned sport streaming service Kayo Sports’ has broke its record for most minutes streamed across a single weekend, with more than 879 million minutes Thursday through Sunday.
This was driven by a blockbuster event schedule including the Australian Grand Prix, AFL, NRL, The PLAYERS Championship, Supercars, and WSL Championship Tour.
Sunday’s Australian Grand Prix race becomes the most-watched Formula 1 race of all time across Kayo Sports and Foxtel.
Audiences flocked to also enjoy AFL, the Australian Grand Prix, NRL, The PLAYERS Championship, Supercars, netball, and World Surf League (WSL) Championship Tour events.
Kayo Sports CEO Julian Ogrin said it was a spectacular weekend of sport with Kayo Sports the only place to watch all the action from the F1, AFL, NRL, netball, golf, basketball, surfing and much more.
“We’re focused on delivering value for our customers, and this weekend we served up an unmatched 450 hours of live sport. The hardest thing for our customers was prioritising what to watch," Ogrin said.
Foxtel Media CEO Mark Frain said alongside subscribers, the advertising partners also enjoyed a stellar weekend, with every campaign delivering emphatically.
"The success of the weekend continues the momentum on our strong start to the year, with our broad slate of top-tier sport offering an exceptional opportunity for brands looking to reach an engaged, sports-obsessed audience," Frain said.
"We can't wait to share these results with our commercial partners."
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