Kayo viewing is now reported in OzTAM’s Video Player Measurement (VPM) service, enhancing the established measurement and reporting to Foxtel Go and Foxtel Now.
Viewing to Foxtel internet-delivered services in non-set-top box homes (those homes that receive Foxtel services only via internet) will now be reported exclusively in the OzTAM VPM reporting service.
OzTAM’s VPM service includes Kayo from the start of the March quarter, and OzTAM is working with Foxtel to include Kayo in the VPM reports on OzTAM’s website.
OzTAM CEO Doug Peiffer said Kayo’s progressive integration with VPM is a great step forward for the Foxtel Group and OzTAM, and brings it one step closer to Kayo being included in the VOZ Total TV database.
“This also supports OzTAM’s efforts to provide the most comprehensive and accurate audience estimates possible for the industry," he said.
CEO of Foxtel Media Mark Frain said this is a major step forward to have Kayo Sports’ OzTAM estimates sit alongside the reporting of viewership of the linear Foxtel subscription TV service as 66% of the more than 4.6 million subscribers are now streaming customers.
“Since launching in 2018 Kayo Sports has grown rapidly to more than 1.3 million subscribers, driven through the Foxtel Group’s long-term rights to Australia’s most popular and premium sports, and the magic of our Fox Sports coverage. Kayo Sports delivers fans an Olympics-size choice in sports every weekend and supports over 300 live events each week," he said.
“The growth in Kayo Sports subscribers is continuing, up 10% year-on-year, which reflects the breadth of choice for sports fans and the return of our popular winter sports, including the AFL, NRL, Supercars, F1 and Netball."
Frain said the integration, after a year of working closely with OzTAM, will provide a true picture of the strong growth the Foxtel Group has seen in its digital subscribers and viewership across all our platforms.
“A robust audience measurement system is a critical tenet of television advertising – it is a welcome development that OzTAM is now fully capturing our growing digital sports audiences," said Frain.
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