Kathleen Gunther
Marketing strategist Kathleen Gunther has launched Gunther Consulting, a fractional marketing service aimed at helping agencies and marketing partners scale brand presence and growth.
Gunther said agencies, especially independents, rarely have the bandwidth or budget to focus on their own brand.
This means they’re often missing the chance to stand out in a competitive market.
“As agencies face tighter budgets, the rise of in-house teams, and the growing influence of AI, many are embracing fractional and project-based work as a flexible solution," Gunther said.
"If you don’t invest in your brand at the top of the funnel, you’re left competing only on price.
“In B2B, creativity is more critical than ever, yet recent reports report found that 77% of B2B ads aren’t likely to drive business growth. Brand strategy and performance marketing need to work in tandem, or else performance marketing becomes just noise.
“When brands try to be everything to everyone, they can lose their way. By leaning into the gig economy, I’m here to help agencies and marketing partners carve out a true point of difference.”
With over 20 years of experience building brands across Australia and New Zealand, Gunther has held senior marketing roles at agencies including Omnicom, Social Soup, and YoungShand. Most recently Gunther was marketing director at ICON Communications.
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