Katherine Chatfield
Publisher Are Media has appointed Katherine Chatfield editor of lifestyle brand Woman’s Day.
Chatfield is responsible for leading the content strategy and editorial direction and driving audience growth across all platforms.
Chatfield has worked across digital and print for News Corp, ACP Magazines, Fairfax, Pacific Magazines and Verizon – as well as content creation and copywriting for Myer Marketplace, Selleys, Berocca, The Good Guys and Australian Unity.
Chatfield said her plans for Woman’s Day include a strong focus on digital media and building it as a true omnichannel brand, she is absolutely thrilled to be joining the team.
“One thing our stories all have in common is that they have heart and that is what really connects with millions of women every week across digital, social, EDM and print," Chatfield said.
"We’re really going to be pushing the boundaries when it comes to exclusive digital content, video storytelling and social-first strategies. You can expect more real-time engagement across loads of platforms, and there will be seamless brand integration as well.
"This is the beginning of a new era for Woman’s Day. We're going to be bigger, bolder and more connected than ever before.”
Are Media general manager, entertainment, Susan Armstrong said she is incredibly excited to see Chatfield step into the role.
"As we look to the future, Katherine is perfectly poised to take Woman’s Day to new omnichannel heights – building on its rich heritage while evolving it into an even more dynamic, digitally led powerhouse," Armstrong said.
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