PR and creative agency Keep Left has appointed Katarina Farrell to the newly created role of managing director - Sydney.
Farrell joins Keep Left from Herd MSL where she most recently held the position of chief growth officer. She brings more than 18 years of communications experience working with national and international brands including American Express, Cancer Council Australia, and Commonwealth Bank as well as numerous State and Federal Government Departments.
Caroline Catterall, CEO and founder of Keep Left, said the stars have aligned in terms of the growth momentum the company is experiencing nationally, and particularly in Sydney right now, and with someone as proven as Farrell joining the agency.
“Appointing a Sydney-based market leader comes after a 12-month search to find the right person to shape, lead and grow the Keep Left brand in Sydney, and lead the fast-growing existing team," said Catterral.
“Kata is just super impressive in every dimension. We share a desire to create one Keep Left brand that resonates nationally and delivers clever, creative, and effective communications attracting the very best clients and talent along the way.”
Farrell said a large part of her agency career has been spent working in an indepednent where she was able to play a key role in building and scaling the business, ahead of its sale to a global creative group.
"It’s so exciting to be back in an Indie and with such a clear mandate to shape and grow Keep Left in Sydney – this time in partnership with Caz and Gill," said Farrell.
“I’m seriously impressed by the sophistication of Keep Left and the work the team has done to fuse advertising and PR thinking as part of Ideas People Choose, which really shows in the quality of the strategic and creative offering.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.