Kat Droulers
Paramount Australia has appointed Kat Droulers Queensland sales director – ad sales.
Droulers will lead the advertising sales team across Queensland, overseeing Paramount Australia's portfolio of metro and regional broadcast, 10 Play, and Paramount+.
This announcement follows Network 10’s acquisition of Southern Cross Austereo's (SCA) regional television licenses in Queensland, southern New South Wales and Victoria, along with WIN Network's Northern New South Wales license, and the integration of SCA's regional sales teams into Paramount's metro offices.
Paramount Australia chief sales officer Rod Prosser said he is thrilled to announce Droulers' leadership role in Queensland, which is an essential market in the national strategy.
"Kat’s exceptional leadership, proven track record in stakeholder engagement across all levels of business, coupled with her deep industry acumen and genuine leadership style, positions her perfectly to drive our integrated offering forward," Prosser said.
"This is a transformative moment for Paramount Australia's commercial capabilities. By bringing together our metro and regional sales teams under one roof, we're now able to offer advertisers a truly national footprint with local expertise."
Paramount Australia general manager - ad sales Nick Bower said Droulers brings an authenticity to leadership that resonates strongly with both team and clients.
"Her strategic mindset, ability to foster meaningful partnerships while delivering commercial outcomes makes her an invaluable leader as we continue to strengthen our national presence," Bower said.
"The merger of our sales teams has already created exciting synergies. This integration isn't just about combining teams – it's about creating new opportunities for our advertising partners.”
Droulers said this integration marks an exciting expansion of Paramount's Queensland presence.
"By welcoming our regional colleagues and their deep market expertise, we're creating a powerhouse team that combines Paramount's innovative solutions with unparalleled local knowledge," Droulers said.
“This positions us to deliver even more sophisticated, targeted solutions that truly serve both our metro and regional clients. I'm looking forward to working with Helen and her team as we strengthen our unified Queensland offering."
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