Adtech Kargo has partnered with Samba TV to enable advertisers to target, measure and optimise reach and frequency across mobile and connected TV (CTV).
This collaboration builds upon Kargo's recent launch of its CTV advertising solutions in April, developed in partnership with Fetch TV.
The solution will leverage Samba TV’s first-party viewership data, which is analysed at a granular postcode level to give advertisers an in-depth understanding of ad performance for more effective planning and targeting across all major programmatic platforms.
Kargo will also combine its creative and targeting capabilities with Samba TV’s omniscreen measurement to unlock deduplicated incremental reach on top of digital campaigns.
Kargo APAC operations director Cam Dinnie said not only do Kargo’s creative formats captivate audiences, but they consistently outperform traditional media,”
“Now we have created an even more powerful CTV advertising solution by integrating Samba TV's robust data and measurement," said Dinnie.
"This approach gives our advertisers an even more efficient and effective method to plan, activate, and measure their omni channel campaigns.”
Samba TV Australia MD Yasmin Sanders said this partnership is about giving advertisers the most straightforward and effective approach to enhance their connections with audiences while also gaining a better understanding of their incremental reach.
"We’re excited to combine our technologies to give Kargo’s advertisers a smarter way to inform their omnichannel planning strategies and access more levers to optimise performance," she said.
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