Kantar Australia has promoted Allan Breiland and Sharon Hilton into a joint head of media effectiveness role.
Breiland has worked in the Australian media industry understanding brand effectiveness for more than a decade along with in-depth experience in media in both Southeast Asia and the US.
Hilton's 13 years of experience in research focused on media planning, strategy and campaign evaluation is complemented by her passion for understanding how effective campaigns are at driving brand outcomes, which channels are working hardest to deliver on key objectives, and how best to optimise for future campaign activity.
Breiland and Hilton said the media industry is ever-changing, and they're excited to help advertisers and publishers prove effectiveness and navigate this shifting environment.
"The rise of retail media, the incredible growth of CTV and how this balances LTV, and the navigation of measurement in a cookieless world are just a few of the many areas that we are excited to see develop and lead Kantar’s media team and clients into growth in this very exciting future," they said.
Both Breiland and Hilton will continue to be based in Kantar’s Sydney headquarters.
Kantar Australia chief commercial officer, Jonathan Sinton, said it's always great to be able to promote from within because it shows that the company has been able to successfully nurture the next generation of leaders.
“Both Sharon and Allan are powerhouses within the media insights industry, and both bring a unique – yet complementary – set of skills to this joint leadership role," he said.
"Both have been with Kantar for many years and their mutual respect and proven track history of working together means we have formidable leadership team to take the Kantar Australia Media team forward to the next phase of the business evolution.”
They replace Straford Rodrigues who is leaving the business at the end of September after a more than 14-year tenure at Kantar in Australia, US, UK and Singapore; and who Sinton says, “under whose stewardship the Australian media practice has truly thrived.”
“I would like to thank Straford for his contribution to the Kantar business over the years and wish him success in the future," said Sinton.
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