Big Red Group has appointed independent media agency Kaimera to its agency roster.
Motivated by Big Red Group’s mission to serve an experience every second by 2030, the appointment will support the digital transformation across two portfolio brands, RedBalloon and Adrenaline.
Following a competitive pitch, Kaimera will be responsible for Adrenaline and RedBalloon’s media strategies, including media planning and buying across performance, social, digital and OOH channels.
The social and digital first approach will be key in supporting Big Red Group’s future growth. The upcoming Holiday Season provides a key opportunity to engage with different audiences on the multi-brand experience marketplace, underpinned by the ethos of valuing experiences over material goods.
Big Red Group chief marketing officer, Paul Connell, said: “Big Red Group is undergoing a digital transformation across all corners of our business, with the goal of delivering a technology-first environment that supports the supplier and consumer experience, and matches the incredible experiences we offer."
Kaimera chief executive officer and founder, Nick Behr, said: “Big Red Group is an impressive company with a wealth of iconic brands, and we are honoured to be working with them. A shared passion for innovation, sustainability, digital and data along with Kaimera’s strategic insight and approach to making media simple, will provide a winning combination for success.
“We not only look forward to working on their brands but also working with the talented BRG marketing team to deliver long lasting results.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.